Viva Magenta: The Color of the Year

Magenta is a vibrant hue known for inspiring many artists, designers, and creators. This fun choice is about to get even more popular! Read below to find out more ways to incorporate this uplifting color into your home. 

What Is the Color of the Year and Why Was It Chosen?

Each year, Pantone divulges their honorary color of the year, and this year their choice is turning heads. For 2023, a bold shade of Magenta, aptly named “Viva Magenta” is on the front line. 

When asked about their selection, Pantone states, “It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a standout statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit.”

Rooted in the idea that many people today are living between their physical and online lives, this color is meant to embody a mixture of these two states. Both slightly cool, yet bold and warm, it evokes a bold and optimistic view of the modern world.

How You Can Use Magenta in Your Home to Create a Vibrant and Energetic Atmosphere

Of course, you can be courageous and paint an entire wall magenta if you’ve absolutely fallen in love with the color. However, for those who want to subtly benefit from the positive atmosphere this shade dons, choosing smart accessories may be a good starting point. Consider pieces like the Pierre Paulin Tulip Midi Chair Disk Base By Artifort to add a pop of color to your living space.

Accent pieces like armchairs, rugs or even magenta-lined pillows can be ideal for a living room, while the pink-red blend looks great in table linens, candles, and utensils in the kitchen. You can also try incorporating magenta into rooms you’d like to boost the feelings of fun, creativity, and energy. Workspaces and art studios are both great choices. 

Don’t forget, if you want to play down the vibrancy of this color, try sourcing items that are translucent or opaque for a more relaxed and airy feel.  

Colors That Pair Well With Magenta

This eye-catching tone can be overbearing if used too sparingly, so you may want to consider pairing it with other accent colors to help give off the mood you’re going for. 

If you’re wanting to emphasize the strength and positivity of the shade, try pairing it with similar hues like other reds, oranges, and purples. 

If you’re more interested in maintaining a calmer feel, try pairing magenta-colored pieces with crisp white walls or pale shades of blue to bring out the cooler undertones. 

Risks Associated With Using Too Much Magenta in Your Home Decorating Scheme

If you go overboard with excitement during the decoration process, you may realize that this color can easily overwhelm a space. Too much magenta can clash with other colors, creating a chaotic atmosphere. Or, if you’re looking for tranquility, you may notice the color energizes you too much and even leads to overthinking. Dark rooms particularly don’t suit magenta as they may make the rooms look smaller or heavy. 

How You Can Accessorize Your Home With Magenta Without Going Overboard?

If you want to avoid the potential negative effects of this color, find subtle or temporary ways to bring it into the home. This could range from a magenta bouquet of flowers, a piece of art with magenta accents, or one flamboyant item that sparks the inspiration the color gives you, but in a smaller dose. 

Magenta Has Been Shown to Have a Positive Effect on Mood

Magenta has a positive effect on mood for most people. It is regularly associated with energy, enthusiasm, optimism, productivity, and creativity. If you’re looking to increase your vitality and zest for life, adding a touch of magenta to your environment may be a safe and easy way to enjoy the benefits.